Momentous

2011

Advertising, Art Direction, Branding

Momentous was lucky enough to come through the .com boom of the late 90′s, and still be going strong over 10 years later, unfortunately it bought it’s brand along for the ride. The inspiration for this new look required taking a closer look at the company and visually interpreting all of the positive attributes that have managed to make it a success. Momentous has become a pillar within the domain registration industry. At the same time it also kept a modern edge and followed any new intuitives that come along.

The end product is a strong brand lead with a bold logo. The “M” in the logo has been called a Trojan helmet, an ode to the stone hedge, even 2 open doors. Which ever way it is interpreted it encapsulates the new and old spirit of Momentous.

Momentous was lucky enough to come through the .com boom of the late 90′s, and still be going strong over 10 years later, unfortunately it bought it’s brand along for the ride. The inspiration for this new look required taking a closer look at the company and visually interpreting all of the positive attributes that have managed to make it a success. Momentous has become a pillar within the domain registration industry. At the same time it also kept a modern edge and followed any new intuitives that come along.

The end product is a strong brand lead with a bold logo. The “M” in the logo has been called a Trojan helmet, an ode to the stone hedge, even 2 open doors. Which ever way it is interpreted it encapsulates the new and old spirit of Momentous.

Two Years of Movember

When facial hair becomes an addiction, it needs to be recorded. By providing cinematographic support, this short video helped raise awareness of Movember in a unique way, by documenting a person struggling with an addiction and power.

This short film was featured on numerous blogs, the CBC website and radio, and even won 2nd place at the MOSCARS! Moscar awards.

Advertising, Art Direction, Cinematography

2011
Louvre

When asked to design a concept for the mobile experience for visitors to the worlds most famous museum, The Louvre, it’s was impossible to say no.

The Louvre wants visitors to the museum to not only use this app for information about the works of arts, but also wanted to enrich the experience by finding ways to give context to some of the worlds iconic art work.

The design of the app references the famous glass pyramid within The Louvre. This amazing metal and glass structure is used as inspiration throughout the app, down to the unique 51 degree angle of its sides, which is a homage the Giza pyramids which share the same angle. The unique rich sand stone colour of the walls, along with black steel through out the museum are used to make up the majority of the colour scheme.

Art Direction, Digital Art, Web Design

2011
CONAIR

CONAIR launched a new product; the Infiniti Pro Hair Dryer, and we made consumers consider the unthinkable. Cheating on their hair stylists.

The 'Have a Hair Affair' concept illustrates the uncomfortable moment when costumers have to break up with their hair-dressers, as the Infiniti Pro now meets all their needs.

This campaign was executed in numerous ways. Everything from satirical social classifieds offering services for people who are leaving their hairdressers, to a Lonely stylist Club set up to help hairdressers recover from the break up, to closed door confessionals of people happy to leave their stylist behind, to Break-up 101 which helped people move on.

Art Direction, Branding, Web Design

2011
Zip.ca

With a new CEO, Zip.ca was looking for change that would include branding that reflected new streaming services and an expanding Kiosk service.

This new brand needed to be instantly recognisable and complement Zip.ca's emphasis on being simple and intuitive to use. with a target demographic of tech minded families and movie lovers alike.

Design, Web Design, Graphic Design

2011
Ontario Medical Association

With the 2011 provincial elections, the Ontario Medical Association (OMA) needed a new campaign to make new MPP’s aware of the important role doctors play in the Ontario region. For the past four years the campaign had been based around doctors and why they entered the profession. This time around we decided to focus more on the people who are receiving the benefits of all the hard work the OMA is doing. We used this campaign to show how together with the provincial government the OMA has managed to help improve the lives of people living in Ontario.

Advertising, Art Direction, Television

2011
Namescout

Domain name registration can be daunting and confusing. With the NameScout rebrand, the decision was made to make the process as seamless and simple as possible. The website breaks the mould of typical domain companies by simply promoting the search function and removing all other up-sell items. Because after all, people are coming to NameScout to find a domain name above all else. Everything else is secondary. The sales funnel for the domain name purchasing was also completely overhauled allowing people to add, remove or transfer features as they wished.

Art Direction, Branding, Web Design

2011
Vital Strength

Vital Strength & Fitness has only one sort of person in mind. Professional Athletes. This unique gym wasn’t set up to help people loose a little bit of weight, or look good for their wedding. It’s sole purpose is to help serious athletes who want to break their personal best or train harder than the other team.

The new look is an evolution on their already existing brand. The old logo was a large ‘V’ above the word vital. By transforming this V into the silhouette of a person it helped keep brand recognition while taking the image to a whole new level. The person in the logo appears to throwing their hands in the ari as if they are about to run through a finishing tape first, which is something Vital Strength and Finish is there to help you achieve.

The type treatment of Vital Strength and Fitness was also changed as the company is looking to branch out into merchandise. By having the wording a strong, yet simple symbol on its own, allows it to be easily transferred to any medium.

Art Direction, Branding, Web Design

2011
Cathay Pacific

Cathay Pacific wanted to not only to help travelers reach their destinations, but help them better understand it, so they can make the most out of their trip. With this in mind, the idea for an online portal called “Insiders” was born. By teaming up with Lonely Planet we were able to link people with a huge online community and have people learn and contribute information about their experiences. This idea grew to include all sorts of information travelers were looking for, from galleries, to online polls, reviews, and even music of the region. As sites like Trip Advisor started to emerge we noticed that the users of the portal changed. We noticed that the majority of people coming to the site were looking for travel agents and guides. Again, we decided to team up with major players in that particular field. We evolved the site and managed to help people find travel agents who would take them to their destinations with an airline they trust, Cathay Pacific.

Art Direction, Web Design

2011
DreamBank

Ever had a dream but no money to make it come true? Well, this is where DreamBank wants to help. DreamBank was a start-up company looking for a way to help people raise the funds to get the things they always wanted. By setting up a website that is part social network and part online bank we were able to let people post their dreams. People could set up a profile and post their dreams It could be anything from a new pair of shoes to cutting world hunger. Dreams would have an end goal of a target financial amount which friends or complete strangers, could help them achieve by contributing. As an added incentive to donate, all interest earnt by your donation would be donated to a charity of your choice.

Advertising, Graphic Design, Web Design

2011
Thunder Box

Creative agencies are always looking to stand out. As a new creative company in Canberra, nothing was going to stand out more in this bureaucratically driven city than a name like ThunderBox Creative. While coming up with a name and brand for the new company an article was written about the new CEO. The article stated that the new company will be the main source of good ideas in Canberra. This lead to the idea of where do good ideas come from? Hence leading to “ThunderBox Creative. Where all great ideas begin.”

Art Direction, Branding

2011
Muzi Tea

Ever had a dream but no money to make it come true? Well, this is where DreamBank wants to help. DreamBank was a start-up company looking for a way to help people raise the funds to get the things they always wanted. By setting up a website that is part social network and part online bank we were able to let people post their dreams. People could set up a profile and post their dreams It could be anything from a new pair of shoes to cutting world hunger. Dreams would have an end goal of a target financial amount which friends or complete strangers, could help them achieve by contributing. As an added incentive to donate, all interest earnt by your donation would be donated to a charity of your choice.

Advertising, Art Direction, Web Design

2011